NASCAR Drops BOMBSHELL Announcement

In a bombshell announcement, RAM Trucks is making headlines with its long-awaited and bold return to NASCAR’s Craftsman Truck Series, after a decade of absence, set for 2026.

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As American patriots celebrate this homegrown brand’s comeback, speculation aligns with what’s promised to be a disruptive force in motorsports once again.

Marking 2026 as the comeback year, RAM promises to reignite its NASCAR participation, joining rivals Ford, Chevrolet, and Toyota.

This significant return has been anticipated since RAM withdrew after the 2012 season, making it the first new manufacturer entry at this national level since 2007.

RAM’s parent, Stellantis, which includes former NASCAR suppliers Dodge and Chrysler, adds intrigue to this development.

For enthusiasts, the announcement was nothing short of a spectacle, made at the Michigan International Speedway by RAM CEO Tim Kuniskis.

Emphasizing their commitment, RAM demonstrated a race-ready truck ahead of a Cup race.

“We have a plan. We know how we’re going to do it. We think we have a path to get to that. We think people are going to like the way we’re doing it because it’s going to be fun,” Kuniskis stated, highlighting RAM’s innovative approach.

Beyond sports, RAM aims to use this racing platform to broaden its fan base significantly, leveraging the robust support of NASCAR followers.

Their plan involves launching four to six trucks for the Daytona opener, a strategy to distinguish themselves amidst competition in the Truck Series.

Kuniskis said customer and dealer interest in their NASCAR re-entry has simmered for over a decade, affirming the audience’s eagerness.

“The desire was always there, but we didn’t have a plan that delivered the last tenth, and following just didn’t fit our DNA,” he added, cited by Car and Driver.

Notably, Stellantis’ alignment with Dodge’s 2012 NASCAR exit adds historical weight to RAM’s re-entry.

This return signals fresh competition and innovation within the Craftsman Truck Series, exciting fans as RAM prepares to compete alongside industry mainstays.

Newsweek first reported speculation of this announcement, igniting widespread anticipation.

NASCAR’s John Probst expressed optimism about RAM’s interest in potentially expanding beyond the Truck Series, reflecting the sport’s expanding appeal.

As the upcoming season promises excitement, RAM’s participation underscores traditional, enduring values and the entrepreneurial spirit synonymous with American brands.

Their disruptive trajectory will likely influence motorsports in meaningful ways.

“Now we have a solid plan that will set us apart from the field and will bring fresh new interest and engagement to America’s motorsport,” Kuniskis stated further.

With RAM back in the NASCAR arena, American patriots can eagerly await a redefined race experience that values innovation and nostalgia, celebrating the spirit of motorsport that resonates deeply across our nation.