After years of demands, the fast-food giant has finally surrendered to relentless customer pressure, announcing the return of the popular Snack Wrap following its discontinuation in 2020.
The beloved menu item, which was discontinued in 2020 despite its popularity, will return to menus nationwide on July 10, 2025.
This will give customers what they have been requesting for years through social media, petitions, and even continued drive-thru orders.
“Thanks to you, the Snack Wrap will be back,” McDonald’s admitted in a social media post.
This finally acknowledges the power of consumer demand in a marketplace where corporations often ignore customer preferences.
The Snack Wrap’s return represents a significant shift in McDonald’s strategy during a time when inflation has crushed American families’ budgets.
Initially launched in 2006, the item was removed in 2016 due to complaints about preparation time and was entirely discontinued by 2020.
Yet, customers never stopped asking for it, proving that persistent American voices can still influence corporate decision-making.
“We listen to our fans, and the Snack Wrap’s return is a testament to that,” said McDonald’s U.S. President Joe Erlinger.
snack wrap 07.10.2025
— McDonald's (@McDonalds) June 3, 2025
“There’s so much opportunity in the chicken category,” Erlinger admitted, signaling a shift in the company’s focus to meet changing consumer preferences.
Analytics confirmed the menu item’s popularity, with VegasInsider.com finding the Snack Wrap to be the most searched-for discontinued McDonald’s menu item of 2025.
According to their research, “Forty-eight of the 50 states searched for Snack Wrap more than any other discontinued McDonald’s item.”
“(The only states searching for other discontinued items more than Snack Wraps were Delaware and Rhode Island, which searched for Chicken Selects, and Idaho, which searched for the Arch Deluxe.),” it added.
Moreover, the new version will feature fried chicken in either Ranch or Spicy flavors, including one McCrispy Strip, shredded lettuce, and shredded cheese wrapped in a soft flour tortilla.
Many Americans appreciate the Snack Wrap’s more modest portion size during these tough economic times.
“I’m not actually a fast-food fan, but Snack Wraps felt different, like I was eating an actual ‘wrap.’ I felt like I was being healthier,” said customer Steve Davis.
McDonald’s move comes as the company faces decreased traffic in U.S. locations, partly due to inflation hammering American families.
The return of the smaller, more affordable Snack Wrap seems to be a direct response to changing consumer needs in today’s economy, where many Americans are forced to make difficult choices about even small indulgences like fast food.
Furthermore, customers will be able to order the Snack Wrap individually or as part of a combo meal with two wraps, medium fries, and a drink.
While McDonald’s has not disclosed U.S. pricing yet, the company is positioning the item to compete with other fast-food chicken offerings in an increasingly competitive market where Americans watch every dollar.
McDonald’s executives see significant growth potential in chicken products, noting the category is growing faster than beef globally.
For once, a major corporation has heard American consumers’ voice.
The return of the Snack Wrap proves that persistent demand from everyday Americans can sometimes overcome corporate resistance, giving customers what they want rather than what executives think they should have.
