(DCWatchdog.com) – In a highly logical development, Disney seems to be dying as its declining content quality is raising eyebrows as only 16% of Americans feel that the new offerings surpass past classics, adding to the pro-left company’s current commercial challenges.
The entertainment giant seems to be straying far from its traditional family-minded storytelling, dabbling more in progressive identity politics.
Now, Disney faces an image crisis that threatens its long-standing brand appeal.
Rasmussen Reports conducted a recent survey revealing striking statistics: 47% of Americans believe Disney’s content has worsened, while only 16% believe it has improved.
This survey gathered opinions from 1,408 Americans between January 5-7, 2025, with a margin of error of +/- 3 percentage points at a 95% confidence level.
A majority of Republicans—65%—feel the magic of Disney’s golden days has faded, attributing this to the company’s so-called “woke” content choices.
Despite its current predicaments, 29% still feel Disney’s quality remains unchanged.
Disney’s tumble is evident in several costly failures.
The Star Wars spin-off “The Acolyte” was canceled after just one season, bleeding nearly a quarter of a billion dollars.
This series, which featured a transgender actor and was promoted as the “gayest” Star Wars, was met with public disapproval.
These costly missteps cast a dark cloud over the studio’s identity and signals a rift with a significant portion of their audience, Dnyuz stresses in a report.
Beyond TV, Disney’s 2023 box-office ventures haven’t been stellar.
Major releases like “The Marvels,” “Indiana Jones 5,” and “The Little Mermaid” live-action remake all failed to garner box-office success.
Other projects like “Strange World,” “Pixar’s Elemental,” and the Lion King’s “Mufasa” prequel also met with poor reviews and underperformance.
Each flop strengthens the argument for those who perceive the brand’s recent direction as concerning.
Critics argue Disney’s emphasis on identity politics is overshadowing it’s traditionally hopeful, universal narratives, alienating core family-centric audiences.
The company must re-evaluate its content strategy to maintain its status as a cherished purveyor of family entertainment.
Without a course correction, Disney risks further alienation, both creatively and financially, from its key audience.
Copyright 2025, DCWatchdog.com
