In a battle over fluoride, Texas Attorney General Ken Paxton has declared war by taking on two giant toothpaste companies, claiming they may be putting our children at risk.
See the tweet below!
This investigation dives deep into claims that children are ingesting too much fluoride due to misleading marketing, threatening their well-being.
Paxton announced on May 1, 2025, that his office is investigating Colgate-Palmolive and Procter & Gamble.
He accuses these giants of marketing children’s fluoride toothpaste in misleading and potentially dangerous ways.
Civil Investigative Demands (CIDs) have been issued to determine if these companies are complying with state law. Texas families deserve transparency and honesty in marketing aimed at our children.
This isn’t just about toothpaste—it’s part of a larger debate on fluoride’s safety and effectiveness, Fox4 News reports.
Despite being known for preventing dental cavities, fluoride has faced substantial opposition.
Critics argue the level of fluoride exposure may lower IQ in children, although studies are criticized for poor methodology and lack of transparency.
Dentist Mary Swift calls the study linking fluoride to lower IQ scores poorly conducted with unreviewed findings.
Fluoride’s safety debate stretches to water supplies, as Utah banned fluoride in public drinking water and Florida may follow.
In Texas, legislative efforts to prohibit fluoride in public water remain pending.
The American Dental Association, however, stands by fluoride, bestowing their Seal of Acceptance on fluoride products for preventing tooth decay.
“Toothpaste manufacturers must follow state law to ensure that they aren’t putting Texas families in peril through their false, misleading, and deceptive marketing, and these CIDs will help my office discover any potential wrongdoing,” stated Paxton.
While Colgate-Palmolive and other manufacturers insist their products comply with FDA guidelines, ensuring safety and proper usage, the question remains whether advertising encourages children to use more toothpaste than necessary.
Paxton’s office will investigate whether marketing strategies inadvertently promote excessive use, contrary to CDC and ADA recommendations.
“Tooth decay is the most common chronic disease of childhood in the United States,” a Colgate spokesperson remarked, emphasizing that children’s toothpastes with fluoride offer essential oral health benefits when used as directed.
This investigation reflects the ongoing battle over fluoride in our society, balancing dental health benefits with the need for transparency in marketing.
As Paxton, who is also a Senate candidate, pushes forward, Texas families and lawmakers will be watching closely.
BREAKING: I've launched investigations into companies for illegally marketing toothpaste products containing fluoride to kids.
I will use every tool available to protect our children from dangerous levels of fluoride exposure and deceptive advertising. https://t.co/WMqJRB3qyu
— Attorney General Ken Paxton (@KenPaxtonTX) May 1, 2025
